Google Ads, previously known as Google AdWords, is an advertising platform offered by Google that enables companies to place advertisements on various platforms such as Google search, Gmail, YouTube, and partner sites across the globe.

By advertising through Google Ads, you can reach up to 92% of the internet audience. This platform provides numerous benefits, including:

1. Auction-based pricing: Advertisers can decide the cost of their advertisements as per the auction principle.
2. Extensive targeting options: With Google Ads, advertisers have access to various targeting options to reach their desired audience effectively.

Overall, Google Ads is one of the most efficient and widely used advertising platforms available on the internet.